Inc42 is looking for a highly-motivated Sr Marketing Manager who will play a crucial role in driving the success of our online programs, optimizing lead generation, and fostering collaboration among internal teams and agency partners. Join us in shaping the future of education and reimagining education for working professionals.

Our ideal candidate is a passionate & experienced growth professional preferably from a new age

Why is this Role unique?

Focused Impact: You'll specialise in a specific category of courses, becoming the go-to expert in that domain.

Network: You'll be the face and voice of select programs, engaging with a high-calibre community of founders, senior executives, and investors.

10X Journey: Be part of a 10X path by helping us build a multi-million education business over the next 3 years.

Brand Equity: Inc42 has a top-tier reputation within the tech & startup communities. Former employees have gone on to build their own startups or work at other leading companies.

Key Responsibilities

Strategic Growth & Campaign Management:

Develop and execute data-driven campaigns to meet marketing objectives for all Inc42 courses.
Collaborate with performance marketing team to deploy, optimise and scale performance marketing ads for multiple Inc42 courses across Meta, Google & LinkedIn platforms
Leverage Inc42’s website inventories to execute banner, popups, and other campaigns for courses
Collaborate with content and design teams to plan, source and improve performance for all marketing campaigns and paid ads
Present weekly or monthly reports to stakeholders for campaigns across different programs
Capture feedback from sales and program management teams to improve performance of every marketing campaign

CRM & CLM Activities:

Built, Setup & Own the complete CRM-related activities. For Eg Hubspot
Manage complete lifecycle of a contact from transactional to nurturing to upsell for one single program and cross-selling across multiple programs
Setup and manage integrations between CRM, websites and other Inc42 tools to reduce redundancies in the infrastructure and creating seamless communications for all users

Process Improvements:

Identify, design, and document scalable processes that enhance the efficiency of the marketing team and ensure alignment within the department.
Work closely with the program management team, tech team, inside sales and other internal stakeholders to align on messaging, timing, and execution of multi-channel campaigns.

Reporting, Analytics & Operations:

Design and provide insightful reports and dashboards to evaluate performance for all marketing campaigns
Create interactive dashboards for stakeholders to review marketing pathways and content performance.
Establish and oversee key processes for CRM, performance marketing, customer success, telesales, and feedback mechanisms, ensuring seamless communication with all relevant stakeholders.
Monitor and evaluate marketing performance, developing insights and recommendations to optimise MQLs, SQLs, pipeline, content, channels, and campaigns.

Professional Traits

Experience:

Minimum of 3+ years in growth & marketing operations, in an edtech or educational startup
Demonstrated experience in driving growth and scaling engagement in a B2C setting.
Strong background in Growth Marketing, Funnel Optimisation, Marketing Automation, CRM, and Analytics.
Proven ability to manage a team, with experience overseeing a team of 3+ members.
Experience in Retention, Running Multivariate Experiments, and User Research is a plus.

Technical & Analytical Proficiency:

Strong analytical skills with proficiency in tools such as Google Analytics, Hubspot, and other platforms.
Experience in managing and optimising marketing tech stacks.
Familiarity with marketing automation software.
Experience with A/B testing, campaign analysis, and optimization.

Communication & Collaboration:

Fluent in communications with strong written and verbal skills.
A collaborative spirit, with a history of working effectively in cross-functional teams.

Operational Excellence:

Strong operational and analytical background.
Tech-savvy with a first-principles thinking approach.
Ability to manage multiple projects in a fast-paced environment

About Inc42 Media

Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

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