Inc42 is looking for a Performance Marketing Specialist with at least 3 years of hands-on experience in executing and managing paid media campaigns. The ideal candidate will be tasked with developing innovative strategies to drive conversions to Inc42, Inc42 Plus and Inc42 Courses, from various social media platforms. This role requires a blend of creativity, analytical prowess, and a keen understanding of digital marketing trends.
Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.
Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.
We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.
In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.
What You'll Do
Own, execute, and manage paid media campaigns across platforms like Facebook, Instagram, LinkedIn, and google to drive performance for multiple Inc42 IPs
Track, analyse, report and optimise paid marketing performance metrics to guide content decisions and drive business value. Should be well-versed with performance marketing tools like Hootsuite, Google Adwords, Meta Business & Ads Manager etc
Implement A/B testing methodologies to refine strategies and improve campaign efficiency.
Proficient in campaign schedule management to drive smart budget allocation to the campaigns
Utilise Excel and analytics tools to monitor, analyse, and report on campaign performance, optimising for ROI
Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS for all Inc42 IPs
Conducting in-depth keyword and website research, Competitor research, ad grouping and audience targeting
Collaborate With Creative & Brand teams to create compelling ad creatives and copies to optimise performance from respective campaigns
Collaborate with product team to optimise website for improving performance of paid campaigns
Provide regular reports on campaign results, insights, and recommendations for future strategies
What We Are Looking For
3+ years of experience as a performance marketing professional
Has a knack of ROAS first thinking
Strong experience with digital advertising platforms and tools, such as Google Ads, Meta Ads and LinkedIn Ads
Proficiency in campaign setup, optimization, and analysis
Ability to identify and act on campaign optimization opportunities based on data-driven insights
Proficient in creating interactive performance marketing reports.
Strong analytical skills and proficiency in Excel or Google Sheets
Excellent written and verbal communication skills
Ability to work independently
Bachelor's degree in Marketing, Business, or a related field
Experience in a new age edtech, ecommerce or consumer tech startup is a plus