Inc42 Media is looking for a Marketing Trainee who enjoys working in a fast paced environment and loves the challenge of discovering what makes consumers “click”.
The role requires digital marketing [B2C/CMS/SaaS] experience on web/app. An ideal candidate should be passionate about data-driven B2C content products, startups or marketing tech.
A. Primary Responsibilities
- Plan and schedule marketing campaigns: ‘Push Notifications’, ‘Modals’, ‘Web/App Notifications’, ‘Campaign Emails’ and ‘Newsletters’ as well as website deployments
- Collaborate for product updates, content scheduling, in app templates, banners with designers, product teams and take it live
- Assist Product Marketing Managers in optimizing User Flows for User Onboarding.
- Collect insights using [Google Analytics, Amplitude, or MixPanel], on product/channel performance to create dashboards for diagnostic and descriptive analytics to be shared with the CTO and Product Managers
- Assist Product & Marketing team to deploy campaigns using across email, marketing automation and other engagement channels
- Ensure regular analytical updates [daily/weekly/monthly] in form of marketing reports or dashboards
B. Reporting & Operations
- Create reports and insightful dashboards for marketing & editorial teams for daily, weekly, monthly reporting
- Create interactive dashboards for key stakeholders for review of marketing journeys & content performance & audience engagement
- Create, maintain & run the key processes for CRM, virtual events, customer success, telesales, product & content feedback, keeping all key stakeholders in loop
- Work closely with the marketing and editorial teams to drive growth, creative experiment and audience engagement
Professional Traits
A. Mandatory Skills:
- 1+ years of experience in growth and/or content marketing. Preferably from modern digital media or content-first digital companies
- Should have strong experience in Growth Marketing, Content Marketing, CRM, Analytical activities
- Has demonstrated strong experience in driving growth and scaling engagement/conversion at a B2C company
B. Preferable Skills:
- Experience in CMS like “WordPress”, “Magento”, “Shopify" would be of added
advantage for success in all these activities - Experience in working in a fast paced environment
- Has exposure to email, whatsapp and adtech marketing
About Inc42 Media
Inc42 is India’s leading digital media & research platform on a mission to build & serve India’s tech & startup economy.
Born in January 2015, Inc42 has become the leading source for news & analysis on India’s rapidly growing internet economy. Inc42, with over 30,000+ published stories, 50+ research reports, 100+ conferences & events & having featured 1000s of entrepreneurs, now reaches over 50 Mn+ tech leaders & professionals every month.
In 2020, we introduced Inc42 Plus, our membership program designed to help industry leaders & professionals stay ahead in India’s tech economy with premium tools & analysis. With 10,000+ members already, Inc42 Plus is now India’s fastest growing media subscription.
Recognized & cited globally by the likes of Quartz, Forbes, The Economist, The Huffington Post, Business Insider, CBInsights & more.