Inc42 Media is looking for a Marketing Trainee who enjoys working in a fast paced environment and loves the challenge of discovering what makes consumers “click”.
The role requires digital marketing [B2C/CMS/SaaS] experience on web/app. An ideal candidate should be passionate about data-driven B2C content products, startups or marketing tech.
A. Primary Responsibilities
- Plan and schedule marketing campaigns: ‘Push Notifications’, ‘Modals’, ‘Web/App Notifications’, ‘Campaign Emails’ and ‘Newsletters’ as well as website deployments
- Collaborate for product updates, content scheduling, in app templates, banners with designers, product teams and take it live
- Assist Product Marketing Managers in optimizing User Flows for User Onboarding.
- Collect insights using [Google Analytics, Amplitude, or MixPanel], on product/channel performance to create dashboards for diagnostic and descriptive analytics to be shared with the CTO and Product Managers
- Assist Product & Marketing team to deploy campaigns using across email, marketing automation and other engagement channels
- Ensure regular analytical updates [daily/weekly/monthly] in form of marketing reports or dashboards
B. Reporting & Operations
- Create reports and insightful dashboards for marketing & editorial teams for daily, weekly, monthly reporting
- Create interactive dashboards for key stakeholders for review of marketing journeys & content performance & audience engagement
- Create, maintain & run the key processes for CRM, virtual events, customer success, telesales, product & content feedback, keeping all key stakeholders in loop
- Work closely with the marketing and editorial teams to drive growth, creative experiment and audience engagement
Professional Traits
A. Mandatory Skills:
- 1+ years of experience in growth and/or content marketing. Preferably from modern digital media or content-first digital companies
- Should have strong experience in Growth Marketing, Content Marketing, CRM, Analytical activities
- Has demonstrated strong experience in driving growth and scaling engagement/conversion at a B2C company
B. Preferable Skills:
- Experience in CMS like “WordPress”, “Magento”, “Shopify" would be of added
advantage for success in all these activities - Having a B.tech degree will be a plus
- Experience in working in a fast paced environment
- Has exposure to email, whatsapp and adtech marketing
About Inc42 Media
Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.
Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.
We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.
In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.