Senior Associate Producer - BrandLabs

New Delhi, New Delhi
Work Type: Full Time

Inc42 Media is looking for an Senior Associate Producer [Native Content Specialist] for ideating concepts for digital content and brand awareness campaigns and partnerships. The incumbent will work with product and editorial teams to define content and IP for digital properties by BrandLabs that address clients’ needs. Also, manage schedules and budgets for all assigned products to ensure that project goals, milestones, and deliverables are met on time and within budget.

Primary Responsibilities

  • Ideating concepts of native content for clients

  • Writing feature articles for clients with the use of exhaustive research from primary and secondary sources and also revising/reviewing articles, marketing content, proposals based on feedbacks

  • Ensure Inc42’s editorial guidelines and rules are followed even in branded content

Videos / Podcasts

  • Ideating new video concepts for clients

  • To research, script, produce and package video stories that are a part of the Inc42 IPs

  • Handling video/audio projects such as a webinar, panel discussions and more, would include:
    A. Speaker outreach, confirmation, and coordination
    B. Virtual  Recording/shooting
    C. Onground production (shoot, set ups)
    D. Post-production (would require working closely with the video editors)
    E. Enabling teams to build marketing content for promoting the videos


  • Collaborating for events of Inc42 Media as a part of the event curation team

  • Your role would require you to be the single point of contact for all the coordination between the speaker, curation, and marketing team at Inc42

  • Working closely with the marketing team on backstage setups, in-house dry runs, designs, and other event-related requirements

  • Working with the editorial team on planning and execution of event promotion content (both pre and post)

Professional Traits

  • Bachelors or Masters degree in Journalism or Mass Communication

  • Excellent communication (written and verbal) and interpersonal skills

  • Individuals with 4-7 years of experience in content production (both articles and videos) — ideation, scripting, packaging and more

  • Experience of conducting video interviews, or having confidence in front of a camera and an 'on air' presence

  • Experience in end to end production cycle (pre, during, & post production)

  • Should have done virtual and physical shoots

  • Well versed with Google Docs, Google Sheets, WordPress

  • Should be startup savvy

  • Should posses excellent time management skills with an ability to seamlessly work under deadline - individually and within teams

  • Ability to supervise and train junior employees

  • Ability to organise, prioritise and schedule work assignments efficiently

About Inc42 Media 

Inc42 is India’s leading digital media & research platform on a mission to build & serve India’s tech & startup economy.

Born in January 2015, Inc42 has become the leading source for news & analysis on India’s rapidly growing internet economy. Inc42, with over 30,000+ published stories, 50+ research reports, 100+ conferences & events & having featured 1000s of entrepreneurs, now reaches over 50 Mn+ tech leaders & professionals every month.

In 2020, we introduced Inc42 Plus, our membership program designed to help industry leaders & professionals stay ahead in India’s tech economy with premium tools & analysis. With 10,000+ members already, Inc42 Plus is now India’s fastest growing media subscription.

Recognized & cited globally by the likes of Quartz, Forbes, The Economist, The Huffington Post, Business Insider, CBInsights & more.

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