Marketing Specialist, BrandLabs

New Delhi, New Delhi   |   Full Time

Marketing Specialist - BrandLabs

[Performance & Content Marketing]

Job Design

We are looking for a Marketing Specialist for executing Campaigns for BrandLabs by Inc42. The campaigns are impression & 'Lead-Gen' focused. Our ideal candidate is a passionate & experienced B2C/Content/Media Marketer with proven success of delivering high growth in performance marketing and content marketing that drives traffic with in-depth technical understanding of SEO and ASO challenges in CMS. 

Expertise in Google Analytics and Google Webmaster Tools with a basic understanding of HTML and JavaScript is crucial for this role.

Here are some of the broad key result areas - 

  1. Agency Connect - Should have worked with Marketing agencies to use them as additional assistance for driving “Lead Generation, Impressions and Branding" campaigns.

  2. Reporting Analytics - Should have hands on experience in working on google sheets(or excel), google analytics, etc.

  3. Google Adverts - Should have experience in google ‘DFP Campaigns’ (GoogleAd Manager) including campaign deployment, optimisation and reporting.

  4. Social Media / Organic & Paid Campaigns - Should have fine understanding of social media marketing - Scheduling, Engagement, Reporting.

  5. Client Communication -Should be fluent in communications both verbal and written and shouldn't shy away from client communications.

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