Content Specialist, Brandlabs

New Delhi, New Delhi
Work Type: Full Time

Inc42 Media is looking for a Branded Content Specialist for the Inc42 BrandLabs Team to curate native content for startup and enterprise clients and assist the team in meeting client deliverables. Through thoughtful and well-reported storytelling, Inc42 aims to maintain itself as a platform that produces data-backed news and analysis on all the vital elements at the intersection of technology, startups, and business; to a niche target audience of the startup ecosystem.

About Inc42 Media

Inc42 is India’s leading digital media & research platform on a mission to build & serve India’s tech & startup economy.

Founded in January 2015, Inc42 has become the leading source for news & analysis on India’s rapidly growing internet economy. Inc42, with over 30,000+ published stories, 50+ research reports, 100+ conferences & events & having featured 1000’s of entrepreneurs now reaches over 50 Mn+ tech leaders & professionals every month.

In 2020, we introduced Inc42 Plus, our membership program designed to help industry leaders & professionals stay ahead in India’s tech economy with premium tools & analysis. With 10,000+ members already, Inc42 Plus is now India’s fastest-growing media subscription.

Recognized & cited globally by the likes of Quartz, Forbes, The Economist, The Huffington Post, Business Insider, CBInsights & more.


  • The incumbent is responsible for conceptualising and developing high-quality company profiles, industry articles, and other forms of content for BrandLabs campaigns by conducting thorough primary and secondary research and crafting easily understandable narratives.

  • They should have a deep understanding of the Indian Startup ecosystem and assist BrandLabs clients in tailoring content strategies and crafting compelling narratives that align with their goals.  

  • Inc42 collaborates with brands to convey their stories through written articles, videos, and events, and the person in this role will ensure that the content meets Inc42's editorial standards in terms of writing style, depth, and research.

  • Responsibilities include contributing to idea generation, story development, video scripting, and interviews for brands.

  • Understanding the concept of native content is crucial; it should neither be a press release nor an advertorial but should maintain a neutral tone while effectively conveying the client's message through storytelling.

  • The incumbent will conduct quality checks for all content related to BrandLabs and coordinate feedback cycles with clients.

  • Draft marketing content for stories to promote client deliverables.

  • Coordination between BrandLabs, Editorial, and Design Teams for cross-functional projects is required.

  • Assisting with operations to ensure smooth team functioning is part of the role, along with collaboration with other members of the DataLabs, Editorial, and Design Teams.

  • The role calls for creativity, generating innovative ideas, energy, dynamism, and a positive attitude. The person should excel in writing and editing, be highly organized and detail-oriented, and possess strong time management and collaboration skills.

Professional Traits:

  • Bachelors or Masters degree in Journalism or Mass Communication

  • Excellent communication (written and verbal) and interpersonal skills

  • Individuals with 3-4 years of experience in content writing — ideation, scripting, packaging, and more

  • Experience in conducting video interviews, or having confidence in front of a camera and an 'on air' presence

  • Well-versed with Google Docs, Google Sheets, WordPress, and SEO

  • Should be startup-savvy

  • Should possess excellent time management skills with an ability to seamlessly work within deadline - individually and within teams

  • Ability to supervise and train junior employees

  • Ability to organise, prioritise and schedule work assignments efficiently

  • Strong research and analytical skills.

  • Ability to distill complex information into clear and concise language.

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