Marketing

SEO Specialist

New Delhi, New Delhi   |   Full Time

We are looking for an SEO Specialist for executing SEO/ASO strategies to increase awareness and adoption of the Inc42 Plus membership. 

Our ideal candidate is a passionate & experienced B2C/Content/Media - Marketer with proven success in delivering high growth in SEO/ASO traffic with an in-depth technical understanding of SEO and ASO challenges in CMS. Expertise in Google Analytics and Google Webmaster Tools with a basic understanding of HTML and JavaScript is crucial for this role. 


Broad key result areas - 


  1. Draw insights and develop new strategies for improving rankings and conversions.

  2. Requires working knowledge of tools such as - Moz, AdWords, Keyword search. Monitor and capture specific keywords performance data, provide Tech Team with keyword analytics, and suggest ways to optimize App/Website marketing.

  3. Perform weekly site audits and identify the scope of improving user experience / organic marketing of the product.

  4. You should have hands-on experience with the following tools: Google Analytics, Google AdWords, and MixPanel / Amplitude for execution and providing actionable insights for improvement in content.

  5. Create daily/weekly performance reports using Google Analytics and Webmaster Tools for various search engines.

  6. Keep up-to-date with the latest SEO trends, strategies, and algorithm changes for ensuring daily on-page optimizations activities and implementation of technical SEO changes.

  7. Develop new SEO tests and strategies Implement changes in content management systems (CMS)

  8. Stay up to date with search trends in the news and coordinate with the editorial team.

Tell us how this JD can be more SEO optimized for Google/LinkedIn and we’ll skip your first round of interview.

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